USA’s Walt Disney Company plans to follow ‘theme home’ business initiated by Disney India, its Indian Subsidiary. Disney India plans to bring in ‘theme home’ concept to Indian market while Walt Disney Company aims make ‘theme home’ popular in the global market.
Disney India will lend its popular characters like Mickey Mouse and Goofy to the builders under their new ‘theme home’ concept. Under this new scheme of Disney India, the Indian Builders will be able to use the prime characters to promote their real estate projects.
This ‘theme home’ business is believed to be taken up worldwide level as Disney India’s mother firm Walt Disney plans to follow its Indian Subsidiary firm. The reports predict that the designers and builders across the world will be utilizing the prime Disney – characters to promote their projects. Continue reading