The concept of branded homes is becoming popular these days. The builders are developing ultra-luxury projects in collaboration with renowned brands.

Maria Sharapova is one of the ambassadors of a branded homes project.

BANGALORE: Owning a home worth Rs.10 to Rs.25 Cr is nothing impossible for any HNIs or top class people. Those who have enough to spend on homes are now demanding branded homes.

Yes, the demand for branded homes is increasing in India. This is why the builders are running after international brands. Some of the developers have successfully tied up with some international brands.

The sluggish real estate market and fall of home sales prompted the Indian developers to seek some other ways to woo the buyers. They find it best to introduce some international figures to promote their projects.

Homestead developers tied up with Maria Sharapova and Michael Schumacher. Both the tennis queen and the F1 legend will endorse one each project of Homestead.

Both Maria Sharapova Tower and Michael Schumacher Tower are sports oriented projects. Both these Homestead projects are located in Gurgaon.

It means that the concept of luxury has changed over the times. If earlier it was all related to some amenities and facilities, it is now no more related to amenities and facilities. Continue reading →