Media is a source in which people gain Information, Education, News.
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. It is “a group of Internet-based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user-generated content.”
Examples of social media software applications are:-Blogs: (Blogger, WordPress), Micro-blogging: (Twitter), Social networking: (Facebook, LinkedIn, Orkut), Wikis: (Wikipedia), Social bookmarking: (Delicious, StumbleUpon), Social news: (Digg, Reddit), Photography and art sharing: (Flickr, Picasa), Video sharing and Music and audio sharing: (YouTube, MySpace Music), Presentation sharing: (slideshare), Community Q&A: (Yahoo! Answers, WikiAnswers).
SMM
Photo by grunge
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social media council “Social media isn’t just about big networks like Facebook and MySpace, it’s about brands having conversations.”
SMO
Social Media Optimization (SMO), a new term that was recently coined by Rohit Bhargava, is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization, the other method is search engine optimization or SEO. With SEO the goals are clearly defined, you’re trying to make a website visible in the search engines. But Rohit defines the goals of SMO as “The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”
He lays out 5 rules for SMO:
- Increase Your Linkability
- Make Tagging and Bookmarking easy
- Reward Inbound Links
- Help Your Content Travel
- Encourage the Mashup
The Importance of Social Media Marketing– Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.The tangible benefits for a website:
1. Links = Better Search Engine Rankings.
2. Primary + Secondary Traffic = Community/Supporters.
Social media has modernized the business community. It has become the new “tool” for effective business marketing and sales. Social mediums are not only a way for businesses to interact with consumers but also a source of networking and communication between people and this is the reason for its popularity.
