CBRE decodes real estate through the spiritual tourism lens

The report highlights the strategic move by retail chains to leverage the increase in spiritual tourism in 14 key cities in India. 

Bengaluru: CBRE’s ‘Decoding Real Estate through the Spiritual Tourism Lens’ report highlights retail chains’ strategic move to capitalize on the surge in spiritual tourism across 14 key Indian cities. 

This report examines some of the key real estate categories and trends influencing these destinations, which include Amritsar, Ajmer, Varanasi, Katra, Somnath, Shirdi, Ayodhya, Puri, Tirupati, Mathura, Dwarka, Bodh Gaya, Guruvayur, and Madurai. 

Furthermore, the report provides a comprehensive overview of India’s tourism landscape, including information on government policies that promote community-based tourism. It also includes an extensive case study of Ayodhya, highlighting its future growth prospects and opportunities. 

Key findings of the report include: 

  • The increase in spiritual tourism can be attributed to improved infrastructure, such as well-connected roads, airports, and public transportation, along with the development of various lodging such as hotels, guesthouses, and wellness centers. 
  • Younger generations seeking cultural immersion and spiritual growth are driving the trend toward experiential travel.  
  • Wellness centers and hospitality brands are forming partnerships in response to changing spiritual tourist preferences, with hotel chains such as Marriott, Taj, and Hyatt adapting their offerings to capitalize on this trend. 

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