The concept of branded homes is becoming popular these days. The builders are developing ultra-luxury projects in collaboration with renowned brands.

Maria Sharapova is one of the ambassadors of a branded homes project.

BANGALORE: Owning a home worth Rs.10 to Rs.25 Cr is nothing impossible for any HNIs or top class people. Those who have enough to spend on homes are now demanding branded homes.

Yes, the demand for branded homes is increasing in India. This is why the builders are running after international brands. Some of the developers have successfully tied up with some international brands.

The sluggish real estate market and fall of home sales prompted the Indian developers to seek some other ways to woo the buyers. They find it best to introduce some international figures to promote their projects.

Homestead developers tied up with Maria Sharapova and Michael Schumacher. Both the tennis queen and the F1 legend will endorse one each project of Homestead.

Both Maria Sharapova Tower and Michael Schumacher Tower are sports oriented projects. Both these Homestead projects are located in Gurgaon.

It means that the concept of luxury has changed over the times. If earlier it was all related to some amenities and facilities, it is now no more related to amenities and facilities.

Michael Schumacher will endorse a branded homes project of Homestead.

The top earners and HNIs look at luxury from a different angle of view. From their perspective luxury is beyond the amenities and facilities. For them branded homes are apt for leading an ultra-luxury lifestyle.

Developers like Supertech, Lodha, Ireo, 3C, etc. have already tied up with international brands for developing branded homes. Both Supertech and Lodha Developers have tied up with Armani, the Italian Fashion Designer.

Ireo has tied up with Hyatt Hotels. Their branded homes project – Grand Hyatt Residences is being developed in Gurgaon. Each unit is priced between Rs.10 Cr to Rs.25 Cr. The owners of each unit will be able to enjoy five star hotel facilities at their residences.

3C Group, tying up with Four Seasons Hotels and Resorts, will develop branded homes in Noida. Their project is a mixed land use project.

Rohit Kumar of DTZ Consultancy say that this market is visible mainly in Bangalore, Mumbai and in the Delhi-NCR.