Real estate industry is passing through the transition phase. This phase will decide the future of real estate. Every day something new is coming to us. Sometimes we get to know new real estate trends and sometimes new way to make the property popular. The recent new trend is that now the real estate will use the names of celebrities along with the name of their property. In foreign countries this trend is going on. It might not be surprising if you get to know about new property as SRK plaza or Rani Mukherjee villa.

People are taking it as propaganda. This may attract big dealers but may not work for middle class, who saves money for purchasing a dream house for their family. If a project involves name of a celebrity, then obviously it will cost more than the project having similar features and no celebrity name involved in it.