McDonald’s India plans of expansion. The largest hamburger fast food restaurants chain of the world will invest around Rs.265 Cr for the purpose.

McDonald’s plans to expand its stores in India.

BANGALORE: McDonald’s is a name well-associated with hamburger and pizzas. The name is very familiar to those who love pizzas and hamburger. Per day, McDonald’s is visited by approximately 68 million customers worldwide. The largest hamburger fast food restaurants chain is present in over 119 countries.

McDonald’s India, the Indian subsidiary of the US based hamburger fast food restaurants, is now pondering over expansion policies. The group plans to have 250 stores in south and west India by March 2015. Currently they are having 162 stores in these regions.

Commenting on the expansion policies, Hardcastle Restaurants’s Vice-chairman Amit Jatia said that the group plans to have 250 stores in these regions. He added that the expansion will be done with an investment of Rs.265 Cr. Hardcastle Restaurants is the operator for McDonald’s in south and west India.

McDonald’s will increase the number of stores in South and West India.

The investment needed for a new store is Rs.3 Cr. This is exclusive of the real estate cost.

McDonald’s India has various stores in Mumbai and Thane. They are present in states like Andhra Pradesh, Gujarat, Karnataka, Maharashtra and Tamil Nadu. Recently the group has entered Kerala too.

Mr. Jatia said that there will be more stores in Kerala. The group believes in store cluster strategy. Thus they have stores in close locations within short distances.

The hamburger fast food restaurants chain added two new plants. The bun productivity has been tripled by these new plants. One of the new plants is in Bangalore, while the other is in North India. Another plant is yet to be opened in Bangalore.

The group’s localized masala flavors have already attracted the people. Now it focuses on delivering more flavors with patent local taste. The happy price menu of McDonald’s starts at Rs.25. So with the expansion of the group, more varieties of pizzas and burgers can come up for us to taste.