DLF’s sales bookings had stood at Rs 1,356 cr in the first six months of 2012-13 and at Rs 3940 cr in the full financial year, according to experts. It sold 2.80 million sq ft of space during the first half and launched few projects in the northern part of India.

DLF has been showing smartness in launching new projects and is going for premium projects, which offer high margins, according to experts.

In recent times DLF is jumping the trend, the first half was very good when the market was down and out. In the coming quarters it will be difficult for the country’s largest developer to maintain its sales numbers.

For 2014, the realty major is expecting Rs 6,000 cr sales, compared to Rs 3,800 cr last year.

In recent past, the property market has been struggling with low sales and high inventory. Discounts and other freebies offered by developers to boost sales are at an all-time high. Due to such fragile market conditions, many are expecting a major price modification soon in some key markets in the country.

A major player like Unitech, dipped 55 pc to Rs 750 cr in the first half, while Godrej properties observed a drop of 39 pc to Rs 950 cr. During the first half, Unitech and Godrej launched some projects in Gurgaon and Mumbai respectively.