Country Club India (CCIL) has pronounced the getting hold of properties in Tier II cities. Driven by its focus on pan India presence, CCIL has added Lucknow, Jaipur, Indore, Surat and Pune to its fold taking the total to forty four own clubs in the two hundred two club network including franchisees.
Y. Rajeev Reddy, Chairman and Managing Director, CCIL, told on 11th June that plans were on the anvil to invest one hundred crore rupees in Gujarat and Madhya Pradesh to strengthen its functions. Elaborating on CCIL’s development plans abroad, Mr. Reddy said the acquisition of Chelsea Hotel (now re-christened Country Club Dubai) was a significant part of its one thousand one thousand crore rupees strategic expansion plan in the next three years.
The Dubai property, acquired at a cost of One hundred seventy five crore rupees, was fully operational, he said. CIIL had made its foray into satellite clubbing under its brand Country Klub 2007 (CK 27), a concept for intra-city penetration. The first one, developed over forty thousand sq. ft. in Surat, was already operational. A 2nd such club in Koramangala (Bangalore) has been announced. The company has also initiated a global card which entitles members to a host of privileges at the newly purchased Country Club Hotel in Dubai and other CCIL properties. CIIL has initiated a project in association with Kairali Group for medical tourism and has lined up more similar projects.