New Delhi: The way realty- sector advertisements are growing day by day it indicates, the developers are clearly trying to woo the  customers, who had been postponing there plans to invest in the slow market. The ad volume has jumped up by 30pc on TV and newspapers as compared to the last year.

These ads peaked during June-July to woo the buyers. Realty firms are giving discounts and offers in the festive season. Discounts and offers have increased by 45-50 pc and we can see the further hike by Diwali and the year-end, when the firms will try to see off their inventories.

A marketing executive in Noida said,” Advertising is the best medium to reach out to people and build a factor of trust and confidence among them. It may not help generate sales, but it has a positive impact on a developer’s brand.”

Sudhir Pai, business head, of a top property portal, says: “There is no slowdown in developers’ marketing activities. They are trying to sell whatever they can in these two-three months of festival season and that is causing the advertisement rush.”

Real estate portals like Magicbricks.com, 99acres.com, Propertywala.com and makaan.com, are fast becoming the consumer choice looking to rent or buy property across the country.

“In real estate, people have a different mindset. If a developer is advertising, there is an assurance to brokers, channels, partners and customers that the product has got all the clearances. It is an important confidence-building exercise. Though, of course, the purpose of advertisements is to push sales”, said another head of a realty firm.

Realty companies battling with a high inventory levels and low sales are roping in some big celebrities for their projects.

Many firms have not delivered on their commitment and they have very fewer launches this year. The firms are trying to clear their backlogs without going for direct price cuts.