Mumbai:- Real estate and retail player, Wadhawan Group is now betting big on food and beverages and lifestyle segments and planning to invest around three thousand five hundred crore rupees in launching new restaurants format and luxury retail expansion plans.
The group has currently entered into a tie-up with Dubai-based Jumeirah Group in order to bring in South East Asian cuisine restaurants for the first time in India, branded as ‘Noodle House’.
According to Srinath Sridharan, vice president & head – strategic alliances, Wadhawan Holdings, “Dish Hospitality Private Ltd, an enterprise of Wadhawan Holdings Private Ltd, promoted by the Wadhawan Group, is planning to set up thirty five Noodle House restaurants in India at an investment of one thousand five hundred crore rupees in the next four years.
Further, Sridharan also informed that Dish Hospitality is planning to foray into the international Markets such as Europe and UAE in order to set up luxury dine-in restaurant called ‘Aurus’. Explains Sridharan, “By setting up luxury restaurants in these Markets, we hope to garner a huge return in investments apart from more customers.” The company has set up a luxury ‘Aurus’ dine-in restaurant in Juhu, Mumbai where a dine-in for two costs over six thousand rupees.
Wadhawan Lifestyle Ltd is planning to set up four US-branded ‘Christian Audigier’ lifestyle apparel and accessories outlets each in Markets such as Delhi , Bangalore, Hyderabad and Chandigarh. Sridharan Says, “We are also looking at setting up two US branded ‘Ed Hardy’ lifestyle apparel stores in India. Each store will have an area size of two thousand two hundred square feet.”