Tag Archives: search engines

SEO Link Building

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Link Building

Link building is one of the first tasks thrust upon marketers new to the web. It is critical to the success of businesses of all sizes. The marketer’s focus must be to improve their ability to drive the traffic. Links create credibility, visibility & direction for the www’s audience.

Importance of Links

Link building efforts in the SEO world are done to improve a site’s search engine rankings. Some methods are:-

Gaining Direct Traffic

Spiderability is not the only focus of our website. Web users visiting sites can and (hopefully) do click on those links, generating direct traffic

Visibility, Branding & Influence

By participating in the community around our niche and building content worthy of links and discussion within said community,

Improves Trust from Search Engines

Trusted domains have proven over time (ironically, through the acquisition of thousands of trusted links) to be worthwhile and reliable sources of quality information about their given subject matter.

Links as Votes

A link to a particular page is equivalent to a vote by the linking page for the linked-to page. Links from web pages with high PageRank would be more valuable than links from low PageRank pages.

Properties of Link Building

Structural characteristics of links that can help make them most effective:

  • Anchor text

Anchor text is the actual text that visitors click on to follow a link

  • Link location

Where in a site’s page structure our link is found: shallow or deep.Shallow links are links to your site’s homepage or top-level category pages. Deep links, on the other hand, are links to more specific pages such as individual articles, blog posts, tools or other content.

  • Link intention

Engines have gotten better and more efficient at measuring the  quality and intention of link patterns.

Art & Science of Direct Link Acquisition

Asking for Links: As with any human interaction, spending some time participating in blogs and forums on sites that could help us.

Offering Compensation: Sometimes we may ask for a link and may receive a convoluted set of conditions, reciprocations and other such hullabaloo in response.

Targeting Content: create some content on our site that we think would be of interest to the site we want a link from.

Social Media Link Building

Sites where you build a profile, page, comment in forums or otherwise interact in a way that allows for inclusion of information about your site and (more importantly) links to yourself are sprouting up like weeds all over the web. They can provide good exposure and even the occasional, valuable link.

Link Baiting

Link baiting is the concept of creating content primarily for the purpose of gaining links. Large social media are widely read by tech-savvy audiences that tend to be more than willing to give out links to content they find valuable, interesting or amusing. Any potentially viral content can make for good link bait.

Some other Relevant Methods

  • Spin Articles: Practice of using the same article multiple times, but swapping out keywords or sentences to make unique articles
  • Submit articles to article syndication sites
  • Content building for links
  • Content Sharing
  • Press Release
  • Pay-Per-Click (PCC)

All about SMM and SMO

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Media is a source in which people gain Information, Education, News.

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. It is “a group of Internet-based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user-generated content.”

Examples of social media software applications are:-Blogs: (Blogger, WordPress), Micro-blogging: (Twitter), Social networking: (Facebook, LinkedIn, Orkut), Wikis: (Wikipedia), Social bookmarking: (Delicious, StumbleUpon), Social news: (Digg, Reddit), Photography and art sharing: (Flickr, Picasa), Video sharing and Music and audio sharing: (YouTube, MySpace Music), Presentation sharing: (slideshare), Community Q&A: (Yahoo! Answers, WikiAnswers).

SMMLibros
Photo by grunge

Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social media council “Social media isn’t just about big networks like Facebook and MySpace, it’s about brands having conversations.”

SMO

Social Media Optimization (SMO), a new term that was recently coined by Rohit Bhargava, is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization, the other method is search engine optimization or SEO. With SEO the goals are clearly defined, you’re trying to make a website visible in the search engines. But Rohit defines the goals of SMO as “The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”

He lays out 5 rules for SMO:

  1. Increase Your Linkability
  2. Make Tagging and Bookmarking easy
  3. Reward Inbound Links
  4. Help Your Content Travel
  5. Encourage the Mashup

The Importance of Social Media Marketing– Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.The tangible benefits for a website:
1. Links = Better Search Engine Rankings.
2. Primary + Secondary Traffic = Community/Supporters.

Social media has modernized the business community. It has become the new “tool” for effective business marketing and sales. Social mediums are not only a way for businesses to interact with consumers but also a source of networking and communication between people and this is the reason for its popularity.