Points to Remember while Designing a Real Estate Website


The Home Church
Now days, internet is so much in trend that even for realty business, website seems to be must. According to a survey, every two out of three buyers surf the web to search their dream home. Therefore, if a firm wants to be recognized in the realty world, being online is the best lifeline.

The best way to launch oneself on the web is to hire a professional real estate website designer. While hiring one, you must keep in mind to check the previous records of the designer. This is an important aspect since experience matters more than anything else.

Some factors that make a real estate website cheap and best are:

Interactive flash maps which display the currently selling properties across your operational area. Interactive maps can be developed for different locations as per your need.

After the looks comes the user interface of the website. The site must have an interactive interface with an ease for the buyer to send his query.

Next, the site content must have good content. There must be exact information displayed on the site without any redundancy.

Finally, the site must have the capability to catch leads and track backs.

With all these points, one major issue that must be dealt by the site is the Search Engine Optimization (SEO) integrated within the site.

A good website serves you as a 24*7 sales person with very little investment.

All about SMM and SMO

Media is a source in which people gain Information, Education, News.

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. It is “a group of Internet-based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user-generated content.”

Examples of social media software applications are:-Blogs: (Blogger, WordPress), Micro-blogging: (Twitter), Social networking: (Facebook, LinkedIn, Orkut), Wikis: (Wikipedia), Social bookmarking: (Delicious, StumbleUpon), Social news: (Digg, Reddit), Photography and art sharing: (Flickr, Picasa), Video sharing and Music and audio sharing: (YouTube, MySpace Music), Presentation sharing: (slideshare), Community Q&A: (Yahoo! Answers, WikiAnswers).

SMMLibros
Photo by grunge

Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social media council “Social media isn’t just about big networks like Facebook and MySpace, it’s about brands having conversations.”

SMO

Social Media Optimization (SMO), a new term that was recently coined by Rohit Bhargava, is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization, the other method is search engine optimization or SEO. With SEO the goals are clearly defined, you’re trying to make a website visible in the search engines. But Rohit defines the goals of SMO as “The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”

He lays out 5 rules for SMO:

  1. Increase Your Linkability
  2. Make Tagging and Bookmarking easy
  3. Reward Inbound Links
  4. Help Your Content Travel
  5. Encourage the Mashup

The Importance of Social Media Marketing– Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.The tangible benefits for a website:
1. Links = Better Search Engine Rankings.
2. Primary + Secondary Traffic = Community/Supporters.

Social media has modernized the business community. It has become the new “tool” for effective business marketing and sales. Social mediums are not only a way for businesses to interact with consumers but also a source of networking and communication between people and this is the reason for its popularity.