Best Western India, the Indian affiliate of the international Best Western brand, opened its 13th operational property.
Branded as ‘Best Western Classic Avenue’, the 60-room, four-star luxury property is the second in Kerala after Kochi.
Best Western, among the world’s largest chain providing marketing, reservations and operational support to over four thousand independently owned and operated member-hotels in more than 80 countries.
According to Mr Sudhir Sinha, President and COO, Best Western India, occupancy rates have looked up by 20 – 25% to 65 %-plus since the lows registered during the recession period from September last.
Mr K. P. Sahadevan, Managing Director, Best Western Classic Avenue, said that an additional seventy rooms would be added to the property over the next three to four years to raise it to five-star category.