Real Estate TV, a 24×7 TV channel committed to real estate and infrastructure, on 13th July said it is in talks with foremost direct-to-home operators, including Dish TV and TataSky, to beam its signals.
“We are at initial stages of negotiations with DishTV, TataSky and Reliance. Most likely by next week we will be finalizing our partner,” Real Estate TV CEO Prem Menon said.
“There are concerns to be sorted out over pricing among others with the DTH operators after which we will come to some conclusion,” he added.
The channel, initiated by Alliance Broadcasting, the media company of the Rs 4,400-crore Alliance Group, is accessible across the country through cable television. Menon said the company also has plans to venture into the overseas countries, including the US, the Middle East, Canada, Australia among others.
By February next year, the channel will be going into the overseas countries to cater to Indian population abroad, he added. In India, Real Estate TV has joined with cable service providers for example Hathway, InCable, Seven Star and Asianet.
Menon said the channel is aiming high net worth viewers in metros through its programmes including newest updates on all aspects of real estate, including infrastructure. Real Estate TV has lately appointed MQ Networks for undertaking its marketing and advertisement proceedings. As per the agreement signed between the two firms, MQ would look after sales promotion, marketing, media sales of the channel.