BIG CBS PRIME has announced the launch of two new shows. The two new properties called Made to Order and BIG Style Icon are made keeping in mind the preferences of the people who live in style, the shows mainly focusing on the hottest properties in the Indian Real Estate market and an exclusive peek into the world of the elite, respectively.
Made to Order is like a journey into the best real-estate properties money can buy. Everyone dreams of owning a house so luxurious, so splendid that stands out amongst the others, but for most, these remain a dream. This show is targeted at the upper crest of society for whom nothing is out of reach!
Whereas, BIG Style Icons as the name suggests is a profiling of the lavish lives of society’s elite and the extraordinary and exclusive brands which are their favourites. The show will feature the people who are well known for their style quotient with hand-picked style icons which will see the likes of Vijay Mallya, Yash Birla, Shah Rukh Khan, MS Dhoni and Atul Kasbekar to name a few. The show will focus on an Icons’ favourite brands, preferred machines, his style statement, his workout den and much more.
Both properties offer an excellent and appropriate platform for marketers from the real estate, high end fashion brands and premium products, as the Channel ensures reach to a large relevant audience base with minimal spill-over.
Very soon BIG CBS Networks will be launching a multi-faceted promotional campaign for these shows. The properties will be extensively promoted and marketed across multi-media platforms of television, radio, OOH, print and social media platforms ensuring excellent reach for marketers associating with the properties.