What factors will dominate India’s real estate market in 2024?

An active real estate market in 2024 is due to the interaction of changing consumer preferences, government policies, and market dynamics. 

In recent years, there has been notable growth in the Indian real estate sector. The first quarter of 2024 broke nearly the record set in the previous year, with 2023 announcing the most new projects over the prior ten years. According to a report, the residential real estate market anticipates a significant influx of new launches in 2024, with an estimated range of 280,000-290,000 units. This has paved the way for a successful 2024, demonstrating that the industry is not only expanding but also showing signs of continued expansion in the years to come. 

What market factors will influence 2024? 

India’s real estate industry has long been one of the main forces behind economic expansion, contributing significantly to the GDP. The industry has proven resilient and adaptable in the face of challenges to the GDP. The industry has proven resilient and adaptable in the face of challenges in recent years, including the COVID-19 pandemic, regulatory changes, and liquidity crunch. A gradual recovery in the market was observed in 2023, driven by favorable government policies, pent-up demand, and a rise in the industry’s adoption of digital technology. According to former Housing and Urban Affairs Minister Hardeep Singh Puri, the Indian real estate market is projected to grow to a $1 trillion sector by 2030 and contribute roughly 15% of the country’s GDP by 2025. 

The Indian real estate market is viewed as a worldwide investment opportunity in addition to meeting local demand. NRIs in particular actively participate in the market in addition to being investors as a way of keeping ties to their home country. About 10% of all market investments as of the 2019-2020 fiscal year were made by non-resident individuals (NRIs). Currently, this percentage is at 15%, and by the end of 2025, it is expected to reach 20%. This demonstrates the market’s widespread appeal and the trust that non-resident investors have put in. 

The Indian real estate industry’s upward trend is evidence of its resilience rather than the product of chance. The industry has maintained a consistent rise in rental yield despite the ongoing devaluation of the Indian rupee and the difficulties presented by the state of the world economy. This has fueled the sector’s growth, providing confidence in its stability and potential for further progress, favorable economic policies, and an emotional bond with the home country. 

Buyer Trends and Market Dynamics: The trend of Upscale Living 

India’s growing economy has made it more desirable for those with more disposable income to live lavish lives. The populace also looks for homes with extra features like swimming pools, fitness centers, and lovely gardens. Beyond HNIs and UHNIs, people in the upper middle class also want bigger living areas and higher income levels. 

Considering the Environment 

The building of sustainable structures has seen a significant shift in the Indian real estate market during the past two years. The real estate industry is improving living standards by employing environmentally friendly building materials, water conservation and management techniques, and energy-efficient building designs. Customers are looking for houses that align with their values and views. Homes with rainwater collection systems, renewable energy systems, and energy-efficient appliances are sought after by today’s buyers, especially those belonging to Generation Y. 

Naturally occurring light and air are also permitted in sustainable homes, creating an impression of greater room and fresh air. This improves moods and lowers stress levels, which boosts productivity— especially for those who work from home. Although building green real estate costs a little more than building traditional homes, people can save a significant amount of money on their bills over time, making it an excellent investment. 

Choices for Housing 

Due to a lack of Ready-to-Move-In (RTMI) inventory and price increases in gated communities, buyers are gravitating toward individual homes, resale properties, and under-construction projects. Resale properties are highly sought after because they offer a nice living space without the hassle or expense of interior design. Homes that are still under construction are preferred because it is expected that after the project is finished, their costs will rise significantly.  

Changes in Investment 

Commercial real estate has historically been favored for investment because of its higher returns and lower maintenance requirements. On the other hand, a significant increase in residential properties’ rental yield during the past two years, combined with their affordability, has shifted the odds in their favor. There is a general expectation that residential properties will capitalize more quickly than their commercial counterparts due to the quick price rise. 

Policies and Government Initiatives

India continues to deliver on its promise of affordable housing through successful government initiatives and programs. Since real estate accounts for more than 50% of household savings in India, these actions have a major impact on the industry. The Reserve Bank of India’s (RBI) decision to maintain its policy rate at this level is helping to support the rapid expansion of the housing sector. If this stability continues, there will likely be an even greater demand for housing. 

Technology Use 

The real estate market is rapidly transforming thanks to technology, making it easier for people to access and invest in properties. Property viewing through virtual tours and buying/selling a house at the click of a button will alter the face of house hunting. People can search for affordable homes outside of their proximity through the use of metro-based filters on Proptech platforms, thus reducing their daily commute time while also being able to access affordable homes. Online channels are gradually becoming a one-stop shop for all real estate services, increasing convenience and efficiency. 

Modern buyers want a home that easily incorporates technology to improve their quality of life, not just any old house. The demand for smart homes is changing the real estate market. Examples include automated lighting and climate control, voice-activated assistants, smart security systems, and elevators with predictive maintenance services. The use of smart home technology has made a significant impact on buyer preferences and purchase decisions by differentiating properties on the market. 

In conclusion, there has been a noticeable uptick in building activity since COVID-19, which has given the real estate market a fresh impetus. Home prices in India will keep rising to provide a stable future for the middle-class population who aspires to a luxurious lifestyle. The market is ready for a recalibration and stability in real estate prices as projects see an uptick and new launches get closer to completion. 2024 is not only a promising year for homeownership, but is also presents a wealth of opportunities due to the convergence of market dynamics, government initiatives, and changing homebuyer preferences. 

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