Seeing the increasing demand for themed residences, Supertech has tied up with Disney India who will design the interiors of the project.
The demand for branded homes and theme homes is increasing. Seeing this increasing demand for these models of residential projects, Supertech has tied up with Disney India.
Supertech, one among the leading real estate developers in the Delhi-NCR, aims to develop theme oriented housing project. For this they have sought the assistance of Disney. The latter will design the interiors.
Supertech’s move to make ally with Disney India, is considered as their move to capture the growing craze for themed and branded homes.
The residents will have the Disney-themed interiors. As their homes are designed according to their dreams, they will be happier. As per some recent reports the buyers’ sentiments are lean to branded homes. Thus, by developing a branded project, the real estate major aims to attract more numbers of buyers.
Commenting on Disney India’s tie with the real estate groups, Disney UTV Consumer Products, Retail and Publishing MD Roshini Bakshi said that their business model is of licensing.
Ms. Bakshi adds that more developers are approaching the firm for the same.
Supertech has also tie-ups with Armani. The Italian fashion designer will design the interiors of a super luxury project of the real estate group.
Speaking about the decision to develop Disney themed residences, Supertech Group MD R K Arora said that this brand is popular among both kids as well as adults.
Disney will design 1000 apartments in Supertech Fable Castle, spreading across seven acres of land on Yamuna Expressways. The rooms will have Disney-branded furniture and home decor products. The painting also will be according to the theme.